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PR professionals can use search to bolster their objectives at SES New York 2010

September 5, 2010 by  
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Lisa Buyer, The Buyer Group, interviews Gini Dietrich, Arment Dietrich, about the panel, PR, Search and the social butterfly at SES New York 2010. Gini spoke about bringing search and PR into the corporate boardroom. With the advent of search and optimization, Gini says it allows PR professionals to track their results, make them more tangible, so they can bring these metrics to the boardroom and show the executive team, how PR is translating into higher sales, Web traffic, subscribers or whatever conversion you have that measures your objective. Gini also makes the point that when it comes to search and social media, you should not put an intern in charge when presenting your objectives to the client. For more information about The Buyer Group, please visit: www.thebuyergroup.com If you would like to speak at a future SES conference, please visit www.searchenginestrategies.com

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